Creating the Perfect Dealer Campaign: A Step-by-Step Guide
When it comes to marketing for dealerships, one of the most common requests we receive from our dealer partners is to run a specific type of ad—be it on Facebook, Google, or another platform....
View ArticleWhy Your Dealership Needs to Get on Video – Now!
By Ian Cruickshank, CEO of Leadbox Video is one of the most effective tools a dealership can use to engage customers, build trust, and drive sales—but let’s face it, creating video content can feel...
View ArticleDo Dealer Display Ads Still Suck? Let’s Find Out!
By Ian Cruickshank, CEO of Leadbox In today’s digital marketing landscape, display ads often get a bad rap. For years, I’ve encountered skepticism from dealerships and marketers alike about their...
View ArticleHow can AI help your dealership? Let’s find out!
Artificial Intelligence (AI) is no longer just a buzzword; it’s becoming the Swiss Army knife of digital transformation, and the automotive world isn’t immune to its charms. Today, I’m thrilled to...
View ArticlePlan Your Year, Not Your Month
Are you the kind of person who thrives under pressure? Do you love the adrenaline rush of racing against the clock, madly working to meet a deadline? That sense of urgency can sometimes be thrilling,...
View ArticlePush vs. Pull Marketing: Striking the Right Balance for Success
Is marketing more like going fishing or launching fireworks? Are you carefully reeling people in, or are you creating dazzling displays to catch everyone’s attention? This question forms the...
View ArticleWhat’s going to happen in 2025? Insights from a Conversation with Mathew Growden
When it comes to the automotive world, change isn’t just happening—it’s accelerating at breakneck speed. From electrification to global market shifts, dealerships and manufacturers are navigating...
View ArticleAn NADA Show for the history books
The NADA Show 2025 is one for the record books. It was disrupted by the most snow of any show in history. NADA 2016 in New Orleans was impacted by frigid temperatures and icy conditions that kept...
View ArticleOptimising Your Digital Dealership: Making Your Website Work for You
Every day, dealership owners and managers check on their physical lot, parts and service departments, and sales team performance. But how often do they check in on their digital dealership—their...
View ArticleLeadership Insights from Ian Cruickshank: Lessons from the Leadbox CEO
Leadership and management are core pillars of any successful organization. As CEO of Leadbox, I’ve had the privilege of leading diverse teams and reflecting deeply on the philosophies that guide...
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